How to Build a Movement That Actually Lasts (My Monthly & Annual Rhythm Blueprint)

Your Weekly, Monthly & Annual Rhythms...

are a key to creating, building and sustaining a movement!

Patrick

Your Weekly Wisdom Mastery — 

How to Build a Movement That Actually Lasts (My Monthly & Annual Rhythm Blueprint)

This video clip is part of our Significant Impact Monthly Masterclass on “CLOSED LOOP MARKETING”.

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Your Weekly Growth Challenge — 

Try the...

7-Day Trojan Rhythm Challenge:
Sneak In, Build Steady, Sustain Your Movement

This challenge is dead-simple—no fancy tools needed, just reflection + small actions. It turns the Patrick's wisdom shared in the above video into momentum: sneak community value into existing structures (Trojan horse), then anchor it with monthly consistency for sustainability and potential recurring revenue.

Day 1: Define Your Core Mission & Community Vision

• Write down in 1 sentence: What movement/community are you passionate about building or strengthening? (e.g., "A stronger network of change-makers in tech" or "A monthly space for early-career professionals to thrive.")
• List 3–5 people/problems it would serve. Keep it simple—this is your "why" that you'll sneak in later.

Day 2: Craft Your Trojan Horse Statement

• Create a short, natural 1–2 sentence pitch you could drop into a job interview, networking chat, or first-week-on-the-job conversation. Example from Patrick's video: "I'm excited about this role... and one thing I'd love to contribute is building a stronger monthly community of practice for folks doing [similar mission] here—I've seen how much that sustains momentum."
• Make it sound like good-citizenship value, not a side hustle. Test it out loud—does it feel authentic and non-pushy?

Day 3: Map Your Monthly Rhythm

• Brainstorm 1 simple monthly recurring activity tied to your mission (inspired by "monthly community of practice," "monthly calls since 2018," etc.).
• Ideas:
  • Host a free 45-min Zoom "Wisdom Share" call.
  • Start a low-key ZOOM, Skool or Slack group with one monthly themed discussion.
    Commit to one 1:1 coffee chat per month with someone in your network.
• Decide: Is this free (to build momentum) or low-paid ($19 - 97/month) for recurring revenue potential? Write the name and basic format.

Day 4: Plant the Seed (Action Day)

• Reach out to 1–3 people:
  • If job-hunting: Use your Trojan statement in an upcoming interview or follow-up email.
  • If already employed: Mention it casually to a colleague, manager, or in a team meeting ("Hey, I've been thinking about creating a monthly huddle for [topic]—would you be interested?").
  • If independent: Invite 1–2 people to your new monthly rhythm as beta testers.
• Goal: Get at least one "yes" or intrigued response.

Day 5: Design Your Bigger Rhythms

• Sketch 1 annual "unit of value" to complement the monthly (like the transcript's Delphi trip, summer encampment, or retreat). Examples: An in-person meetup, a themed workshop day, or a virtual "summit."
• Note how it ties back to sustain the movement long-term. 

Days 6–7: Reflect & Commit

• Review what worked: Any feedback on your Trojan statement? Momentum on the monthly idea?
  Commit publicly (or privately): "By [date 1 month from now], I will have hosted/launched my first monthly rhythm."
• Bonus: Share one insight or your Trojan statement in a post (tag it #TrojanRhythm if you want community vibes).

Live 100% Empowered.

Your Weekly Quote — 

"Think about what your rhythms are on a weekly, monthly, annual basis… related to your business and related to your community." — Patrick Mosher

My goal is to share wisdom with you every week, helping you live a life that's 100% empowered, growing each day along the way.

Thank you for being on this journey with me, Live 100% Empowered,

Patrick